Tuesday, December 07, 2004

Hatteras wins two awards

Boating Industry
Monday December 6, 2004


NEW BERN, N.C. – Hatteras Yachts received two separate awards of excellence this fall for its advertising and literature, the company said in a recent release.

Most recently, Hatteras was named "Best of Issue" by an independent study that measures the effectiveness of print advertising through the polling of magazine readers, conducted by Power & Motoryacht magazine.

The results are posted in two primary categories, one for basic recall of the ad, and a second for the level to which respondents read and associated with the advertisement. Hatteras finished at the top of both lists with an ad based on its 54 Convertible.

Hatteras was also presented with a 2004 “Benny Award” for print excellence in its product catalog for the 82-, 86- and 90-foot sportfishing convertibles, the company said.

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